Where to buy property in Apulia (Puglia)?

Surrounded by green hills and vineyards, boasting white sandy beaches and a spectacular coastline, Apulia blends traditional culture and natural beauty. The history of the region is shaped by the influences of the ancient Greeks, Romans, Byzantines and Normans, reflected in the unique architecture of the trulli-style buildings. These traditional conical stone houses date back as far as the 14th century and remain a unique landmark of Apulia. As one of the largest wine-growing regions in Italy, vineyards and wineries offer a vast selection of local wines – perfect to complement the excellent Italian cuisine.

In Apulia, expats will find not only a peaceful environment but also a thriving economy, especially in tourism and agriculture. Whether you’re looking for a quiet town to retire in italy or a lively city to start a new life with your family, Apulia offers a little bit of everything. Because Italy is also becoming a popular destination for remote workers, Apulia could be perfect if you’re searching for an investment property to offer for seasonal rentals.

Apulia is increasingly becoming one of Italy’s top destinations for both tourists and expats, with approximately 150,000 foreign residents in 2024. Property prices in the region have been steadily rising, but they remain lower than the national average, making Apulia an excellent investment destination.
As of November 2024, the average property price in Apulia is €1,425 per m² compared to the national average of €2,066 per m², making Apulia a sound investment location.

The table below shows property prices in the 6 key provinces of Apulia:

Whether you’re considering moving to Apulia for family life, retirement, or investment purposes, the region offers a range of advantages.

If you plan to move your family and start a new life, be sure that Apulia offers an excellent quality of life at a lower cost compared to other European regions. A family-friendly environment, combined with a lower property price (such as €2,050/m² in Bari compared to €2,895/m² in the UK’s Bournemouth), makes it an attractive place for raising children.

With a choice of schools and universities and an excellent healthcare ranking (28th out of 196 countries in the World Population Review), Italy offers families an ideal way of life. Additionally, the opportunity for children to learn a foreign language and become bilingual, combined with the outdoor lifestyle and Italy’s child-friendly culture, offers many compelling reasons to consider moving to Apulia.

Apulia is one of the cheaper regions in Italy to buy property. With low property prices, retirees can enjoy a comfortable lifestyle, perhaps spending days exploring the Adriatic coast or taking a leisurely boat trip to Greece from Brindisi. The peaceful place of life and favorable climate are ideal for anyone looking to retire in Italy.

With over 5 million tourists visiting the region every year, seasonal rentals are in high demand, making a good return on investing. The region’s gross rental yield is 7.36%, particularly in areas like Brindisi.

When you’re selecting where to buy or make an investment in Apulia, it’s important to consider the future development of the region. For example, the Puglian government confirmed the availability of €30 million in funding to enhance buildings for tourist and recreational use. This kind of investment leads to more tourists and the potential for more rental income.

If you’re interested in buying property in Apulia or need further guidance on the process, contact our experts. Our iad Overseas consultants are here to help you find your dream home in this stunning part of Italy and with the procedures for buying.

3 key points to remember

• Apulia/Puglia offers cheaper affordable property prices compared to other Italian regions.
• The region boasts over 850 km of coastline, offering a lot of opportunities for beach lovers.
• With property prices rising slowly, now is a good time to invest in Apulia.